The Internet is buzzing today about Google+, the search giant’s highly anticipated answer to Facebook. It’s a social network that’s strikingly similar to the social network, but aims for a greater sense of simplicity and intimacy.

At its core is a featured called Circles. Using this feature, members of Google+ can organize their contacts into groups. The contacts are pulled from a user’s Gmail account. All they have to do is click and drag.

TechCrunch said Google has made this process as simple and intuitive as possible.

“It’s so good, that you might even say it’s kind of fun,” TechCrunch said. “It beats the pants off of the method for creating a group within Facebook.”

The interaction on Google+ is meant to mimic the real world.

“In real life, we have walls and windows and I can speak to you knowing who’s in the room, but in the online world, you get to a ‘Share’ box and you share with the whole world,” Bradley Horowitz, a vice president of product management at Google, told The New York Times.

Google+ also features a search box—which the search giant referred to as more of a “sharing engine”—along with group text messaging and video sharing.

Charlene Li, founder of the Altimeter Group, gave Google+ high marks for what she calls “friendship management.” In a blog post, Li writes:

“Friend management has been the bane of my Facebook experience because I don’t want to share everything with everyone. I also made the mistake of accepting far too many friend invitations with the result that I share very little on my ‘personal’ account. While there are tools like Facebook Groups and friend lists, they are incredibly cumbersome and difficult to use.”

With Google+, a user is conceivably taking their “real” friends—the ones organized in their Gmail contacts—and enabling the user to interact with them online. Read More