Over the weekend, many people became acquainted with this photo for the first time. It’s a hoax: McDonald’s isn’t charging African-American McDonald’s customers an extra $1.50 “as an insurance measure due in part to a recent string of robberies.” Nevertheless, the pic seems to have caused yet another PR problem for the dream McJob-generating giant of fast foods.

According to various sources on the Twitter, the picture is an old meme first posted on the 4chan message board. The photo also shows up in this blog post, dated June 17, 2010, on the website McServed. Yet somehow it began recirculating a few days ago, causing much alarm. On the Twitter, people tweeted and retweeted the photo, using the words “Seriously McDonalds” to express their disappointment with the fast-food chain.

Click here to read the full article by Lauri Apple c/o Gawker.